Social Media Tradesmen Leads System
Get more local jobs without paying for ads. The system that turns TikTok and Instagram views into booked work — in under 30 minutes to implement.
SPEC 01 / WHAT YOU GET
Everything you need.
- Know exactly which video types generate local job enquiries
- Start filming with 50+ proven, attention-grabbing hooks
- Use ready-made scripts — no winging it on camera
- Target local customers specifically, not a national audience
- Convert views and followers into actual booked jobs
- Post consistently with a scheduling framework that works around your jobs
- Handle DMs professionally with templates that book people in
- Understand what your link in bio needs to go to — and why it determines whether you close the job
SPEC 02 / DOCUMENTS INCLUDED
10 documents, ready to use.
Part 1 — Video Types That Generate Leads
- —The specific content formats proven to drive enquiries
- —What to show and what to leave out
- —Why trade content outperforms polished agency content
Part 2 — Hooks, Scripts & Templates
- —50+ attention-grabbing opening hooks
- —Ready-to-use video scripts
- —Caption templates for every post type
Part 3 — Local Targeting Strategy
- —How to make the algorithm show your content locally
- —Location-specific hashtag and keyword strategy
- —Geo-tagging and area-specific content approaches
Part 4 — Converting Views to Jobs
- —Bio optimisation — the format that sends enquiries
- —Link in bio — what to send people to
- —DM templates for converting inbound messages to bookings
Part 5 — Posting Schedule Framework
- —Minimum posting frequency that actually works
- —Best times for a trade audience
- —How to batch content so it fits around jobs
SPEC 03 / WHO IT'S FOR
Built for
working engineers.
01
Plumbers and gas engineers
Built specifically for the trade. The hooks, scripts, and strategies in here are written for someone who works on domestic heating systems — not a generic influencer guide.
02
Anyone relying on word of mouth or paid directories
Checkatrade and word of mouth work until they stop. Social builds you a consistent pipeline of inbound enquiries that you own — no monthly fee, no algorithm controlling your lead cost.
03
Engineers who've tried before and stopped
You posted a few times, got barely any response, and gave up. The problem was the approach — not you. This gives you the system to make consistent posting feel sustainable.
SPEC 04 / THE INSTRUCTOR
Written by a Gas Safe engineer.
Not a course factory.
10+ years on the tools across plumbing and heating. Everything in here comes from real jobs — faults I've diagnosed, systems I've wired, customers I've had to explain things to at 7am in January. No filler, no padding. Just what you actually need to know.
Read the full storyWHAT PEOPLE SAY
Rated 5 stars by
working tradespeople.
“
The social media guide is straight to the point — no fluff, just what actually works for trade businesses. My Instagram is getting actual enquiries now.
Rob Dawson
Sole Trader • Newcastle
“
Put the posting strategy into practice and went from 200 followers to 1,400 in three months. Had two jobs come directly from Instagram last month.
Chris Naylor
Heating Engineer • Leicester
“
19 quid and it completely changed how I think about my content. The hook formula alone has doubled my reach. Paid for itself on the first enquiry.
Jake Horton
Plumber • Brighton
“
I had a TikTok account but was just posting random stuff and getting nowhere. Followed the structure in this guide and my last video got 14,000 views. Three enquiries from it.
Aidan Murray
Gas Safe Engineer • Belfast
“
Most social media advice is aimed at influencers. This is specifically for tradespeople trying to get local jobs. Makes a massive difference. Straight into action from page one.
Tyler Brooks
Plumbing Sole Trader • Reading
“
My before and after job videos were already getting decent views. This taught me how to turn those views into calls. Game changer for generating leads without paying for ads.
Declan Byrne
Heating Engineer • Cork
“
Didn't expect to get much from a 19 quid PDF but it's genuinely solid advice. Specific, actionable, no waffle. The section on local hashtags and location tagging alone was worth it.
Brad Simpson
Gas & Plumbing Engineer • Milton Keynes
SPEC 05 / FAQ
Questions,
answered.
How quickly can I implement this?
+
The guide is completable in under 30 minutes. You could be posting your first properly structured video within 10 minutes of finishing it.
Does this cover TikTok and Instagram?
+
Both. The strategies are applicable to either platform. Most engineers should be on both — the guide explains where to focus your effort depending on your situation.
Do I need to show my face on camera?
+
No. Some of the most effective trade content shows the work, not the person. The guide covers both approaches — talking to camera and job-only content.
How long before I see enquiries from social?
+
Realistically 3–6 months of consistent posting. Anyone promising faster is overselling it. The system in here sets you up to be consistent — and consistent posting compounds over time.
Do I need a website as well?
+
Yes — and this guide makes that clear. Social media gets people to your link in bio. That link needs to go somewhere that converts them into a booking. A properly built tradesman website closes 3–4x more of that traffic than a generic page. The guide is step one. A website is step two. If you want to talk through what that looks like, book a free call.
THE NEXT STEP
The resource sorts the business.
The website closes the jobs.
Every lead your social content generates taps your link in bio. That link needs to go somewhere that converts. A website built for your trade does that — 24 hours a day, without you picking up the phone.
30-minute call. Tell me where your business is. I'll show you exactly what I'd build and what it costs — no obligation.
SPEC 06 / GET IT
£27
Get more local jobs without paying for ads. The system that turns TikTok and Instagram views into booked work — in under 30 minutes to implement.
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