Built by a plumber.
Proven to rank.
Every site I build is based on the same approach I used on my own plumbing business website — which ranks on page one for competitive Hertfordshire search terms and generates consistent inbound enquiries.
PROJECT 01
C A Waters Plumbing & Heating
Watford, Hertfordshire · Est. 2022
5★
Google rating
40+
Location pages
1,000+
Jobs completed
10+
Years experience
THE BRIEF
A Gas Safe engineer with 10+ years of experience and a strong reputation locally — but no web presence that matched. Jobs were coming through word of mouth and a Facebook page. The goal was to own local search in Watford and across Hertfordshire and replace the dependency on referrals with consistent inbound enquiries.
The site needed to reflect the quality of the work, communicate trust signals immediately (Gas Safe, experience, reviews), and be built to rank — not just look good.
WHAT WAS BUILT
- 40+ location pages targeting every town in the service area
- Gas Safe registration number and badge prominently integrated
- Hard water expertise highlighted — specific to Hertfordshire's 300–400ppm
- Emergency 24/7 CTA visible on every page
- Contact form with service dropdown for qualified enquiries
- Google, Trustpilot, and Facebook review integration
- Fixed pricing transparency — boiler costs explained upfront
- WhatsApp contact alongside phone for modern lead capture
- Schema markup for local business, services, and reviews
- Mobile-first build — majority of plumbing searches are on phones
THE RESULT
Ranking on page one for competitive Hertfordshire plumbing and heating keywords. Consistent inbound enquiries replacing the previous reliance on referrals and Facebook.
// This is my own business. I built it the same way I build every client site.
PROJECT 02
NJ Plumbing & Heating
Bedford, Bedfordshire · Est. 2026
10
Pages built
4
Core services
3
Counties covered
Pro
Package tier
THE BRIEF
A Bedford-based plumbing and heating engineer covering Bedfordshire, Milton Keynes, and Northampton — with no web presence to show for it. Work was coming through word of mouth but the business was ready to grow. The goal was a professional site that reflected the standard of work and started generating inbound enquiries from search.
Transparent pricing was a priority — clear call-out fee structure upfront to filter serious enquiries and reduce time spent on tyre-kickers.
WHAT WAS BUILT
- 10-page site covering all core services and local area pages
- Multi-step quote form wired to direct email delivery
- Transparent pricing page — £80 call-out explained upfront
- Areas page targeting Bedford, Milton Keynes, and Northampton
- Emergency call-out page with sticky mobile CTA bar
- Consistent NAP across every page for local SEO
- Schema markup for LocalBusiness, services, and opening hours
- JSON-LD structured data with full areaServed coverage
- Mobile-first build optimised for phone search
- Privacy policy and full UK GDPR compliance
Live site
NJ Plumbing & Heating
Bedford & Bedfordshire · Plumbing · Heating · Drainage · Bathrooms
View the siteTHE RESULT
A conversion-optimised 10-page site live and indexed — built to rank across three counties and generate qualified enquiries through transparent pricing and clear trust signals.
// Pro package — delivered May 2026
YOUR BUSINESS NEXT
Want results like this
for your area?
30-minute call. I'll show you exactly what I'd build, what keywords I'd target in your area, and what it would cost. No pitch, no pressure.
// Now booking for August 2026 — 2 slots remaining