Free ToolsDay Rate Calculator

What should you
be charging?

Enter your target take-home, working pattern, and overheads — get the exact day rate and hourly rate you need to charge to actually hit your income goal after tax.

// Sole trader · 2024/25 income tax + Class 4 NI · overheads included · UK market benchmarks

INCOME GOAL

£/yr

WORKING PATTERN

46 weeks
38 wks46 = standard (4 wks holiday + bank hols)52 wks

DAYS PER WEEK

80%

Days you actually charge for — most tradespeople are 75–85% (rest is quoting, admin, callbacks)

ANNUAL OVERHEADS

£/yr

Monthly payments × 12

£/yr

Insurance, fuel, servicing, tyres, MOT

£/yr

Public liability insurance + Gas Safe annual fee

£/yr

New tools, equipment hire, replacement parts

£/yr

Accountant, Xero/QuickBooks, mobile, PPE, work wear

TOTAL OVERHEADS£9,200/yr

YOUR DAY RATE

£354

per chargeable day

HOURLY RATE

£44/hr

BILLABLE DAYS

166/yr

BREAKDOWN

Target take-home£40,000
Est. tax & NI (self-employed)£9,638
Annual overheads£9,200
Gross revenue needed£58,838
÷ 166 chargeable days= £354/day

MARKET CONTEXT

Mid range — UK average (£250–£400/day)

National range£250–£400/day
London / South East£350–£500/day
Midlands / North£220–£350/day

Estimate only. Based on 2024/25 sole trader rates. Does not include VAT, materials markup, or Ltd company dividends. Rates change — verify with your accountant.

FREE GUIDE

The 5 mistakes most plumbers make with their website.

Written by a Gas Safe engineer. Sent once — no drip sequences, no spam.

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WHY MOST PLUMBERS UNDERCHARGE

The most common mistake is targeting a take-home figure and forgetting tax and NI. To take home £40,000, you need to earn around £50,000 gross profit — that's before any overheads. Add £9,000 in annual business costs and you need to turn over nearly £60,000, divided across roughly 165 chargeable days.

THE CHARGEABLE DAY

Not every working day is billable. Quoting, admin, warranty callbacks, supplier runs, training — they all eat into your chargeable time. Most tradespeople are 75–85% chargeable. If you assume 100% and price accordingly, you're working 20+ days a year for free.

MATERIALS MARKUP

This calculator covers your time only. Materials are a separate line on every quote — add 15–25% markup on top of trade prices to cover running to the merchant, returns, and warranty. That margin is legitimate profit, not greed. Include it in every fixed-price job.

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FOR PLUMBERS & HEATING ENGINEERS

You've got the rate.
Now make sure people can find you.

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